Mark Blundell is joining forces with Theo Paphitis and Ian Childs to launch a new athlete management & sports marketing agency, MB Partners.

Theo Paphitis, one of the UK’s most high profile businessmen, best known for his appearances on Dragons’ Den, joins the company as Chairman. Paphitis, a familiar face in the business world, was previously involved in sports marketing having co-founded Movie & Media Sports and Octagon Movie & Media with Childs. Formerly the Chairman of Millwall FC, Paphitis has also served on the Football League Board and on the FA Council.

Paphitis commented: “This is a fabulous opportunity to re-enter the commercial world of sport and with Mark and Ian as partners I am very excited about the potential of MB Partners. It didn’t take me long to say ‘I’m in’!”

Ian Childs, Managing Director of MB Partners, will focus on the operating side of the business with Blundell. From co-founding Movie & Media Sports and Octagon Movie & Media, Childs later consulted for Sportseen Ltd culminating in its sale to Essentially Group. Childs has spent most of his working life in and around sports marketing from his early days at Surrey Cricket Club and Sports & Outdoor Media to managing Octagon’s Far East and Australasian operations.

After a professional sporting career that reached its pinnacle in the shape of Formula One and competing in 61 Grand Prix, Blundell, who has also won the prestigious Le Mans 24 hours and races in IndyCar, decided it was time to focus on a new chapter of his life that encompasses his sports background and media experience. As a pundit for ITV he was an integral part of the multi BAFTA award winning F1 presenting team and felt the timing was right to achieve his next goal and build a business around his core values in sport.

CEO and Founder of MB Partners, Blundell says: “I have monitored the athlete management and marketing sector for a while now and the time is right for a new player to enter this space. To have the likes of Theo as Chairman and Ian alongside me provides great depth within the company. That, combined with my passion, gives MB Partners an offering that most can’t match.”

MB Partners brings together a dynamic team of people that will set new standards in this sector. Providing a turnkey service for elite sportsmen and women as well as rights holders focusing on Management, Marketing, Branding, PR and Sponsorship.

Blundell added: “The ethos of MB Partners is built on transparency and trust, with a commitment to perform for each and every client to the highest level.”